Readers of "mommy blogger" Shellie Ross are used to her sharing information about her life through her blog and also through her Twitter stream.
No-one, however, expected a tweet she sent out on Monday that has sparked a storm of protest, criticism, headlines and sympathy. Here is why.
At 17:22 local time from her home in Florida, Ms Ross tweeted that:
"Fog is rolling in thick scared the birds back in the coop."
Eleven minutes later, her son called 911 to report that his two-year-old brother Bryson was floating unconscious in the pool.
The paramedics arrived at the house at 17:38.
At 18:12, Ms Ross tweeted again:
"Please pray like never before, my 2 yr old fell in the pool."
Tragically, five hours later her son Bryson was declared dead. At 23:08 Ms Ross returned to her Twitter account to update her 5,400-plus followers. "Remembering my million dollar baby." She also included a photo of Bryson in the post.
The case has now fuelled a debate about parenting and of course about how much someone should share about something so personal. There are equal amounts of shock, sympathy and anger about the affair.
And naturally enough, much of it is being conducted over the internet, especially through Twitter and a number of blogs.
Ms Ross tried defending her actions by answering her critics via Twitter but has since made her Twitter account private - no doubt given all the media attention the case has attracted.
One mommy blogger who has been vocal in her view of how Ms Ross conducted herself is Madison McGraw. She wrote on her blog:
"Maybe if she (Ms Ross) wasn't tweeting, her son might still be alive."
As well as critics, Ms Ross has had supporters speak out on her behalf.
Those who know her called her a devoted mum. One friend told Florida Today that "blogging is a community" and that asking Twitter followers to pray was not unlike asking a congregation to pray.
Rebecca Phillips of the spirituality website Beliefnet.com agreed.
"If you believe in the power of prayer and have an urgent situation like this mother did, you want as many people praying as possible. She probably felt very helpless."
Ms Ross has hit out at the opprobrium being heaped upon her by using her blog. She especially takes a swipe at the media.
"If it were not for you, I could mourn in peace. Let's try this why don't we, leave me alone, find your next victim and let my son's memory be one of good and peace and strength."
While Ms Ross and her family deal with a terrible loss, the question is being asked about how much one really should share with the rest of the online world.
Another issue is how much support one can get online when something this devastating happens.
Is this case an example of the power of social media or its misuse?
